Scientific breakthroughs Essay Example for Free

Scientific breakthroughs Essay Scientific breakthroughs are achieved either by chance or by a thorough scientific research where people discover or come up with new information about the world they are living in. These research projects are designed according to a standard that provides qualitative and quantitative data through experimentation and analysis. Part of the standard in a scientific research/investigation is the questioning, followed by a potential guess or answer, before an â€Å"if, then† statement. This process or standard is referred to as the â€Å"Scientific Method. † One of the most important elements in the process of scientific method is the formation of hypothesis. Hypothesis is defined as a scholarly guess considered to be the potential answer to the question identified at hand. In order to come up with a specific hypothesis, a certain standard or protocol should also be followed. Questions resulting from observations are piled up and reworded to form a guess. The guess or hypothesis must be in a statement form and not as a question, can be experimented over a test, should be based on observations and information, and should foresee the projected results clearly. It is primarily composed of two variables namely, the independent and dependent variables. Identifying variables forms predominantly the entire process of hypothesis formation. As known, variable, from its root word â€Å"vary†, is a component that changes in the process of the investigation. Upon taking one variable at a time in the formation of hypothesis, the one selected is what we call the â€Å"independent† one. The independent variables could be in the form of abiotic and biotic. The former are the inorganic factors of an environment while the latter are results coming from the living elements of the environment. The dependent variable, on the other hand, is the variable that is directly examined by the researcher. Meanwhile, the researcher can use any of the three methods in writing a hypothesis. He or she can choose the manipulation hypothesis when using the independent variable for experimentation, the choice hypothesis when examining the preference of an organism, or the observational hypothesis when observing organisms where conditions cannot be changed (UTAS 2008 ¬). References University of Tasmania. (2008). Hypothesis Formation. Retrieved March 17, 2009, from http://www. utas. edu. au/sciencelinks/exdesign/HF2. HTM

History and Analysis of the Schwarzkopf Advertising Campaign Essay

The media control all mass communication all over the world, its existence is integral to today’s twenty-four hour society. All media is highly influential, from on television to radio, newspapers to magazines, but especially the  £19billion advertising industry. Although many people refuse to admit it we are easily manipulated into buying particular products subconsciously, a well-produced and marketed advert can increase sales revenue for any product. Schwarzkopf hair care & dyes is well known as an alternative to the mainstream hair companies. Hans Schwarzkopf whose first formula in 1903 was an instant hit with his female customers established Schwarzkopf in 1868. The water-soluble powder shampoo, â€Å"The Shampoo with the Black Head†, offered an easy-to-use and value-for-money alternative to the expensive oils and harsh soaps of the time. Since then the brand has continued to grow and is famous for providing striking colours for women with a more adventurous styl e at an affordable price. Their latest advertised product â€Å"Live Unlimited Gloss† hair colour was featured on the back page of Heat magazine issue 533. Heat is the UK’s leading women’s celebrity weekly costing  £1.65 and a target audience of young celebrity conscious women. The target audience for Live Unlimited Gloss hair colour is young women aged 18-25 who want to make a statement with their hair colour and fashions, on a low budget. In the top-right corner of the advert there is the Schwarzkopf logo in silver, set in a black background. To the left of this it says â€Å"111 YEARS Schwarzkopf† in a clear font. This instils confidence in the viewer that the product is of good quality and they will receive the benefits of the company’s long experience. Underneath this, th... ...hine, but also cares for your hair as in the company’s slogan. The third and final bullet-point uses the statistic that â€Å"9 out of 10 women are delighted by the long lasting shine.† The reader is finally persuaded by the largely positive recommendation from other women. By saying the shine is â€Å"long-lasting,† the customer is guaranteed good value for money. In conclusion, this advert from Heat Magazine is very effective in portraying the message of the advert. The advert is subtle, and presents the main feature of shiny hair well, without being too garish and shows Schwarzkopf as being of high quality and professional. Not being someone who colours my hair this product does not interest me directly but I would probably suggest it to another based on this advert. In my opinion, this makes the advert successful as it reaches and is relevant to the target audience.

Franklin D. Roosevelt and John F. Kennedy’s Inaugural Speeches Essay

Thesis: Though they might be similar, the differences are of the utmost importance, the circumstances of each of their times, the changes in audience, and the purpose of their speeches. Needs Inprovement on: Machanics- grammer,punctuation, spelling Style – word choice, formality, sentence structure â€Å"The only thing we have to fear†¦ is fear it self†¦Ã¢â‚¬ and â€Å"Ask not what your country can do for you†¦ ask what you can do for your country.† Two of the most influential quotes of the twentieth century taken from their inaugural speeches, as they were about to embark on the Presidency of the United States of America. Former President Franklin D. Roosevelt voiced the first passage on March 4th, 1933 and late President John F. Kennedy voiced the second passage on January 20th, 1961. Both inaugural speeches came at important times during American History and both share similarities and differences. Though they might be similar, the differences are of the utmost importance, the circumstances of each of their times, the changes in audience, and the purpose of their speeches. Each can be interpreted it’s own manner in which they are. To start off, each speech is presented under different circumstances during American history. Franklin D. Roosevelt is dealing with the depression of the United States. His speech comes at a time when taxes have risen, the ability to pay has fallen, and not only is the American government faced with restriction of income, but governments around the world as well. He speaks of how many farmers can’t seem to find a market for their produce and how the savings of thousands of families have vanished. Most important of all he mentions a host of unemployed citizens faced with a life and death state of affairs due to the present economical situation. His presidency therefore faces very depressing circumstances throughout this time. John F. Kennedy, at his preset time is dealing with the Cold War and other war like adversaries. He aims at letting the entire planet know that the United States has the power to abolish all forms of human poverty and all forms of human life. Either they can friend or foe; the choice is up to them. He talks about how it doesn’t matter whether nations are with us or against us the goal is still the same, liberty. He pledges loyalty to faithful allies and requests a quest for peace from the opposition before another war begins. The circumstances at this time are crucial and his position is that mankind should face them together. The audience has a decisive part during these significant times. Roosevelt’s audience is hunger, tiered, and begging for change. Roosevelt recognizes these things and he thanks God that it is only material thing such as money, and residences that are effecting the nation instead of plagues and famine that could destroy our way of life. He speaks to the people with sympathy yet with the confidence that everything will be all right. That the dark days will be worth all they cost and that it will teach us that we will change the situation for the better and not for the worst. The citizens then have something to look forward to and that there will be work again in the near future. In the case of Kennedy his audience is the whole world. He lets them know that America means business. He speaks with enthusiasm that we are not afraid of defending our country and by no means are we going to back down. He feels that we should be fighting with our real foes; tyranny, poverty, disease and war itself. There should be no fighting for ideas such as communism. The world should take the same high standards of strength and sacrifice that Americans so proudly fight for and fight themselves. Kennedy’s audience is more focused on the resolution of peace than fighting another war. Purpose, together these speeches have a common purpose, to motivate. However there is a distinction in Roosevelt’s speech, his main purpose is to motivate the country into employment, there by creating job opportunities.  He affirms that it is not an impossible problem and the government can deal with it with by accomplishing greatly needed projects to stimulate and reorganize the use of national resources. He expresses this through out most of his speech. Giving motivation to keep on living, for there will be a beautiful future to look forward to. Thus the purpose of his speech is in his quote â€Å"The only thing we have to fear†¦ is fear it’s self. Kennedy on the other hand is not only trying to motivate the American people, but the world as well. The purpose of his speech is do declare a new beginning to point out his friends and foes. He offers a chance to all enemies to start anew in search of peace. The chances for nations to join together and explore the stars, conquer the deserts, eradicate disease, tap the ocean depths, and encourage the arts and commerce. He lets the public understand that what he is asking for will not be accomplished during present time but it will and that it is time to begin the chain of events that will prosper in the future. Not only for the people but also for their children. Though all this he lets the nation comprehend that we must be united in this pursuit and fight for what the country believes, â€Å"Ask not what your country can do for you†¦ ask what you can do for your country.† To finish up, both presidential inaugural speeches have their differences but they both get the similar message across: inspiration. Without speeches such as these the American people would just give up and die or our democratic government might have crumbled to the ground. Lucky for us both inaugural speeches couldn’t have come at better times in history. Each one in their times, with the changes in audience and there incredible purpose to change hopelessness into hope. Thus the contrast of Franklin D. Roosevelt and John F. Kennedy’s inaugural speeches, is of great importance and will be for generations to come.

The Rhetorical Analysis Of Martin Luther King Jr.

Many authors use rhetorical devices and strategies to get their point across and try to convince the reader to believe in their perspective. It can also be used to get emotions from its readers, but that isn’t really the whole point of persuading someone. For instance, Martin Luther King Jr. uses an abundance of pathos in order to make the reader or clergymen feel sympathy towards the black people. Along with pathos, he uses logos and a bundle of hypophora. In order to obtain the goal of persuasion, Martin Luther King Jr.’s letter contains rhetorical devices. Pathos is used to obtain the feelings of sympathy or pity, and Martin Luther King Jr. uses it to his advantage by pointing out many examples of the harsh treatment towards the black†¦show more content†¦It is very effective because it will cause the Jews and Christians to feel guilty about hating the blacks. This instance shows that different races should stick together instead of being against each other. In the letter to the clergymen, Martin Luther King Jr. tries to make them feel compassion and attempts to convince them that his actions aren’t incorrect or improper by using the rhetorical device, pathos. Not only was pathos used, but he also had the tendency to use facts, otherwise known as logos. Especially when he uses facts pertaining to Paul Tillich. Martin Luther King Jr. says, â€Å"Hence segregation is not only politically, economically, and sociologically unsound, it is morally wrong and sinful. Paul Tillich has said that a sin is separation.† This is mainly aimed towards the Christians who are racist because they believe that you should not sin and Martin Luther King Jr. is quoting someone that said sin is separation. It is effective because it will cause his audience to think about how it is wrong for blacks to be separated. Furthermore, Paul Tillich is a white Christian philosopher so it reflects back to the white religious clergymen who believe the oppos ite of what Paul Tillich thinks. Another logos example is when he says, â€Å"If his repressed emotions are not released in nonviolent ways, they will seek expression through violence; this is not aShow MoreRelatedRhetorical Analysis Of Martin Luther King Jr.1046 Words   |  5 PagesRhetorical Analysis Essay Civil rights activist, Martin Luther King Jr. gave his memorable â€Å"I Have a Dream† speech while standing at the feet of the Lincoln Memorial in Washington D.C. His uplifting speech is one of the most admired during the civil rights era and arguably one of the best in American history. On August 28th, 1963, Martin Luther King Jr. spoke about the true American dream: equality. Although the video of his oral spectacle is powerful, the written document portrays exactly howRead MoreRhetorical Analysis Of Martin Luther King Jr847 Words   |  4 PagesMartin Luther King Jr and The Civil Rights Movement Martin Luther King Jr was a protestor who became the most important spokesperson and leader in the Civil Rights Movement.  He was a member of the National Association for the Advancement of Colored People(NAACP) and in 1954, he decided to take a position as a preacher at Dexter Avenue Church in Montgomery, Alabama. King felt as though it was his moral duty to help the civil rights movement which is why he planned many activities that will helpRead MoreRhetorical Analysis Of Martin Luther King Jr.976 Words   |  4 PagesMartin Luther King Jr. wrote numerous speeches in efforts to inspire the idea of non-violent protesting in hopes of eventually reaching racial equality. 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The letter comes after the recent protest in Birmingham, and the criticisms of his work form the Southern leaders. King crafts his argument in a cause and effect style to illustrate the direct problems or criticisms, and refutes these claims with substantial support in favor of hisRead MoreRhetorical Analysis Of Dr. Martin Luther King Jr.769 Words   |  4 Pagesactivists in the nation such as Dr. Martin Luther King Jr. After his assassination, people took their grief to the public and called for acts of violence to deal with the sudden loss. As their anger continued to rise, Cesar Chavez published an article, in which he urged people to com e to their senses and take a less violent approach to the situation. Chavez states that only through nonviolence will people continue to strive towards the peace that they and Dr. King have so long looked forward to. HeRead MoreRhetorical Analysis Of Martin Luther King Jr. s I Have A Dream 1132 Words   |  5 PagesMartin Luther King Jr. was the man who wrote the speech entitled â€Å"I have a dream† and presented it to nearly 250,000 people on August 23, 1963. In that speech, MLK Jr. used several different types of figurative language/rhetorical devices in order to convey his message to the people on a deeper level. These devices include personification, allusion, symbolism, hyperbole, metaphor, simile, and anaphora. Personification is a form of figurative language in which something has nonhuman human qualitiesRead MoreRhetorical Analysis Of I Have A Dream Speech By Martin Luther King Jr.815 Words   |  4 PagesMemorial more than two score years ago, Dr. Martin Luther King electrified America with his momentous I Have a Dream speech. Aimed at the entire nation, King’s main purpose in this speech was to convince his audience to demand racial justice towards the mistreated African Americans and to stand up together for the rights afforded to all under the Constitution. To further convey this purpose more effectively, King cleverly makes use of the rhetorical devices — ethos, pathos and logos — using figurative